What does Staging® a home mean?

Staging® is the process of preparing any home for sale, regardless of price, condition or location. When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits, pluses and minuses, and competition. To compete with the competition in your marketplace you must be priced right and look better than the other products. Your home is no different. It’s one of many homes for sale and you must present it to the buyers in the best way possible.

How is Staging® different from Interior Decorating?

When you decorate a home you incorporate the homeowners personality, likes and dislikes. Staging® is the art of removing the sellers personality from the home so that the buyer can envision himself living there. Staging® will neutralize the home yet leave it warm and inviting so it will appeal to a broad spectrum of buyers.

Why should you Stage® your home?

When you want to sell your car, what would you do? You would wash it, wax it, vacuum and shampoo the interior, and fix any minor repairs. You would detail it in order to get the most equity out of the sale. Where do you have the most equity invested, in your car or your home?
You need to detail your home as you would detail your car. This will maximize your home’s potential to give you the most equity out of the sale.

Benefits of Staging® your home

• Staged® homes sell faster
• Staged® homes sell for more money in most markets
• Staged® homes have a marketing edge over the competition
• Buyers, building inspectors and appraisers view Staged® homes as well cared for
• Staged® homes present a more polished and professional image in pictures and print
• Agents working with buyers recognize Staged® homes as properties ready to sell and are more likely to show your home

As a seller, you have control of only two factors:
1. The listing price
2. The way your home looks to perspective buyers

Staging® can ensure you get a faster, more profitable sale of your home.

Your home has only one chance to make a great first impression...
make it a Perfect Impression!